The Heritage Lottery Fund has given more than £3 billion to heritage in the last 10 years.The heritage prospectus we created known as ‘Heritage Compact’ sets out an agenda which is designed to encourage further political support and communicate an organisation which has broadened and modernised the meaning of heritage by insistence of involving new audiences.
It uses five themes: cohesive communities, transforming places, national pride and identity, active citizens, and foundation for the future, to demonstrate how heritage enhances modern society and is relevant to regenerating communities.
The prospectus is designed to challenge existing perceptions of HLF by creating a modern and intriguing view of its funding work. The communication lays down a challenge to politicians at national, regional and local level to value and support heritage more and to recognise the way it enriches our lives.
The concertina format provides an engaging glimpse of some of the many projects funded and allows a practical application of dual language - Welsh/English - when needed.
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