Wednesday, 24 March 2010

Metaphor and allegory to aid understanding

Accenture is the world’s leading provider of management and technology consulting services and solutions, with more then 70,000 people in 46 countries delivering a wide range of specialised capabilities and solutions to clients across all industries.

When the name Accenture was launched a visual identity was also adopted to help communicate Accenture’s ‘raw entrepreneurial energy to envision and follow through on far-reaching ideas’. We were commissioned to put the visual identity into practice across a range of marketing collateral.

As well as respecting the corporate guidelines for the Accenture brand, the challenge was to create distinctive designs to differentiate different parts of the business and different types of documents - case studies, executive briefings and white papers as well as leaflets, CD covers and presentation screens. Using metaphor and allegory we gave documents a unique and distinctive feel whilst expressing concepts which included thought leadership, management skill and innovation.